Count on VCA at National Convenience Show

Visitors to the VCA stand (H01) will have first sight of innovative retail business intelligence solutions and the opportunity to win an iPad at the National Convenience Show, taking place on 18-20th April, 2016 at NEC Birmingham.

VCA will be running a ‘Take the guesswork out of counting’ competition. The winner of the iPad will be the person who most closely guesses the number of jellybeans in a large jar that will be on display on stand H01.

The National Convenience Show 2016 is the must-attend event for all owners and buyers from the convenience market, including convenience stores, forecourts, independent retailers, CTNs and off licences. The free-to-attend event provides the perfect opportunity for businesses to source innovative products and essential services, while learning about the latest consumer trends and receiving advice from successful retailers and entrepreneurs.

Retail business intelligence
The VCA people tracking and reporting solution helps convenience stores gain a greater understanding of customer buying patterns, improve product placement and know which parts of a store are busiest by hour or day of the week. Analysed metadata is presented on charts, heat maps and easy on the eye reports which includes comparisons of the performance of multiple stores. Easy to implement with minimal disruption, is ready to be used out-of-the-box.

As a cloud based solution, provides users with access to real-time reports from any browser based device.  This allows area or regional managers with multiple stores to monitor activity at individual locations, make comparisons with other stores and react accordingly to ensure maximum benefit.

“The winner of our ‘Take the guesswork out of counting’ competition will also get to keep the jar of jelly beans!” said Andy Frost, Retail Sales Manager - Europe for VCA. “Whilst doing our bit to bring some fun and entertainment to the show, on stand H01, we are also looking to highlight the significant benefits that our people tracking and reporting solution has to offer the convenience market.”

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