

VCAsys can automatically collect statistics on customer behaviour, enabling the cost-effective capture of valuable statistics to inform business decisions.

Making use of images from cameras trained on entry points to the store, VCAsys can record customer flow throughout the day with no human intervention. Historical averages of these data can be used to inform staff scheduling or choose best times for promotions (such as specials deals during quiet periods in a restaurant). This information can also be used in real-time, such as immediately reacting to a sudden influx of customers by allocating extra staff to checkouts before the customers come to pay, anticipating and avoiding excessive queues.
VCAsys also allows cost-effective analysis of customer movement and behaviour within the store. For example, the effectiveness of in-store promotions can be measured by counting the number of customers who stop to look at a display or to pick up promotional items. Integration with EPOS data enables even deeper analysis, such as looking at typical routes through the store for customers who buy particular types of products. This data can be used to inform the placement of in-store promotions targeting these individuals.