VCA to launch new generation Retail Business Intelligence Solutions at RBTE 2016

VCA’s credentials as a total solutions provider for video analytics solutions will be on show at the Retail Business Technology Expo (RBTE) 2016.

Visitors to VCA’s stand 641 will have the opportunity to see live demonstrations of a wide range of affordable and easy to implement Retail Business Intelligence tools. Each has been designed to provide in-store management and on-the-road regional managers, as well as marketing and merchandising executives, with a greater understanding of customer behaviour from the moment they entre a store, to when they leave. 

Intelligent People Tracker

VCA is taking the opportunity at RBTE to launch its new 3D imaging technology based, Intelligent People Tracker. The competitively-priced IPT-1000MR, which incorporates VCA’s highly acclaimed people counting software, presents an accurate method of measuring customer waiting times at the point of sale, and can generate real-time alerts to store management when queuing time or queue lengths exceed pre-defined thresholds.  It can also be used to track customer movements and even those “giving up” and walking away.

Cloud Based Retail Business Intelligence Solutions

Also making its debut is, a cloud based counting and tracking reporting solution. uCountit presents captured business intelligence via a stripped down Dashboard in the form of heat maps, simple charts and reports. 

“The solutions offered by video analytics providers are often too expensive to be deployed by the majority of retailers,” said Kevin Waterhouse, Executive Vice President, Global Sales for VCA. “They can also be time consuming to set up and the format in which the analysed data is presented can be complex. Solutions such as the intelligent people tracker and offer a refreshingly new approach to capturing footfall data that can be implemented with minimum disruption and offer high ROI.”

‘Intelligent’ Public View Monitor

VCA will be showcasing its ‘next generation’ Intelligent Public View Monitor (IPVM), designed to help retailers achieve so much more than just deter would be thieves. 

VCA’s IPVM takes advantage of high definition camera technology supported by facial detection software, to record the faces of everyone entering a store. The face images captured by the built-in Full HD camera, which is discretely located within the IPVM’s housing, can be used to verify where individuals have been within the store. 

VCA refers to the IPVM as being ‘intelligent’ because the camera incorporates a highly acclaimed analytics technology. With its people counting and tracking capabilities, the analytics can be utilised to produce heat maps, as well as data on how long each customer dwells in specific areas of a store or how long they have queued when used in conjunction with its cloud based software. It provides a very powerful multi-purpose business intelligence tool offering a high potential ROI when installed at individual shopping aisles, as well as at store entrances.

Total analytics solutions provider

“RBTE 2016 is the perfect platform for us to demonstrate how we have evolved into a total solutions provider for video analytics in the retail sector,” Kevin Waterhouse added. “The products and solutions that we will have on show reinforces our claims that we can make it almost effortless, as well as cost-effective for retailers to take full advantage of our highly accurate and effective edge-based analytics software.” 

For further information on the VCA range of analytics solutions, visit stand 641 at RBTE 2016, taking place between 9-10 March 2016 at Olympia, London, or email or visit